Difference between revisions of "Marketing Role"
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(Created page with "The marketing role within SME consists of tracking sales lead sources and progress, doing direct marketing campaigns, performing email campaign, and monitoring customer activity ...") |
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| − | The marketing role within SME consists of tracking sales lead sources and progress, doing direct marketing campaigns, performing email campaign, and monitoring customer activity and satisfaction. The following sections go through typical marketing roles. | + | <!-- The marketing role within SME consists of tracking sales lead sources and progress, doing direct marketing campaigns, performing email campaign, and monitoring customer activity and satisfaction. The following sections go through typical marketing roles. |
Sales Leads: | Sales Leads: | ||
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Once you know which Lead Sources are producing the best conversions, invest more in these type of marketing campaigns and possible less in other non-performing campaigns. For example, you may find that natural search is producing good conversion while yellow pages is not producing conversions, so you might reduce or eliminate spending on yellow pages and invest in increasing natural search with SEO or improved website design. | Once you know which Lead Sources are producing the best conversions, invest more in these type of marketing campaigns and possible less in other non-performing campaigns. For example, you may find that natural search is producing good conversion while yellow pages is not producing conversions, so you might reduce or eliminate spending on yellow pages and invest in increasing natural search with SEO or improved website design. | ||
| − | Another area to look at is the revenue produced by customers. You can see the year to date sales for a customer. Note that this will not show orders in process that have not been invoiced. | + | Another area to look at is the revenue produced by customers. You can see the year to date sales for a customer. Note that this will not show orders in process that have not been invoiced. --> |